DISCOVER THE GOOGLE MY BUSINESS BENEFITS FOR LOCAL BUSINESSES

The Google My Business benefits for local businesses are completely off the chart. It's possibly the greatest free source of new business that you will ever find. Let us help you unlock the full power of Google.

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Why You Need A Google My Business Profile?

If you have a local business that serves a specific geographic area, you could be missing out on potentially the greatest source of business that has ever been, by not having a Google My Business (GMB) profile!

Google is where your customers go to find what they are looking for. It's where they head to find a local business, see what the business does, find out when they are open, check out their reviews and to see how to get in touch with them.

If your business is not visible on Google, you might as well put up a sign saying 'going out of business'!

1 in 3 Google searches are for local businesses like 'Plumber in Barnsley', 'Pizza Takeaway in Wakefield', 'Nail Bar in Castleford', 'Italian Restaurant Near Me', 'Car Showroom in Huddersfield', 'Bars in Sheffield' or 'Roofer in Leeds', I hope you get the drift.

If a local competitor is featured higher than you on Google, they literally are taking customers that could be yours and food from your mouth.

Did you know that 96% of all business searchers will never actually look past Google's first page.

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Google is a Game Changer for a Local Business

If you have a local business, being found on Google will be a total game changer for you! Google is the most visited website in the world with over 62.19 Billion visits (Source: Similarweb, 2019). Think of all the extra customers you will attract by being found on page 1 of Google.

82% of smartphone shoppers conduct 'near me' searches

(Source: Searchengineland, 2018)

84% of searches on GMBs are discovery searches where a customer searched for a category, service or product.

(Source: Brightlocal, 2019)

90% of survey respondents said they were likely to click on the first set of results.

(Source: Searchengineland,2018)

The Benefits of Having a Google My Business Profile

Here's my run down of the major benefits the worlds No.1 Search Engine can bring to your local business door.

Your Business Will Be Easier To Find in the Real World

A Google profile doesn't just tell customers that your business is somewhere nearby. It gives them the exact location along with a map (with directions if they wish) making it much easier for customers to actually find you. In order for your business to make money, customers need to find you first.

Get Better Business Visibility On The Web

The sheer volume of people using Google to find companies and products should be enough to convince you that you need to use Google My Business to the fullest extent possible to gain better local business visibility in Google.

Share Information About Your Business

If you’ve searched on Google, you will have seen the three local businesses (and more hidden below these) that appear below the paid adverts and above the organic search results. This is known as the Google 3-Pack and it is the golden location for a local business to be featured. When potential customers see you here they’ll see more than just a name. They can see business hours, directions, photos, click to call, website link, virtual tour link, reviews and the ability to message business direct, making being in the 3-Pack the best place for a local business to be.

Get Fresh With Customers

Get an even greater edge by posting offers, promotions, new products, events or facts about your business to customers searching on Google. This is an amazing opportunity to reach your local community in a fresh new way and tell them about your business.

Gain Valuable Customer Insights

Learn about your customers through the Insights tab. Here you can check your visibility, engagement and audience and get a breakdown of followers including ages, genders and countries making it easier to review and tweak what actually works for you.

Manage & Develop Business Reviews

56% of consumers say that they first go to the search engines to check out reviews before making a purchase and 74% of people say that a positive review increases their trust in a local business. Use your Google profile to showcase your reviews.

Track Website Traffic & Your Business Audience

The Google analytic tool will give you even more in-depth information and break it down so you can really fine tune your posts and content to the audiences that are following you.

Google My Business is FREE to Use

You read that right. GMB is a FREE service, in fact in our minds it is the greatest Free tool a business could have in the fight to find new business. When you use GMB to its fullest you will open up the door to new customers seeing your business information every day, who doesn't want more business.

Get Your Business Found Online

Reach More Local Customers

Generate More Local Business

Getting To The Top In Google Is Harder Than It Looks

But then again, when is anything that is truly valuable in life ever easily achieved!

The Google Good Stuff

Google My Business is FREE to use
Your business will be easier for customers to find
46% of Google searches have local intent
Your business will get increased visibility online
Share valuable business information with potential customers
Reach customers on a fantastic new platform
50% of "near me" searches on mobile result in a store visit
Learn more about your customers
Develop positive reviews which impact on your business trust rating

The Google Not So Good Stuff

It takes time, knowledge and understanding to master how to get the best out of Google
It takes investment in several key pieces of software to be able to apply the new knowledge you learn that will enable you to grow
Google constantly changes it's algorithm for ranking on it's search engine so you have to keep up to date with the changes
Unknown user generated content can be a threat unless managed professionally
GMB needs constant monitoring as it is open to sabotage from competition
GMB takes time to develop, it should be seen as a marathon not a sprint

My Personal Recommendation

Google My Business might be a free service but your time is not free. In order to grow your business on Google, and aim for one of the coveted top 3 local listings (The Google 3-Pack), you really need the help of someone who knows what needs to be done and who has the resources to be able to do it!

This will save you the time and stress of learning another skill set, save your business money on figuring out what actually works and save the cost of the myriad of expensive software tools that you will need to get the best from Google My Business.

As Google constantly revises the algorithms that decide on the order of results in the search engine, you have to view getting to the top of Google as a 'marathon rather than a sprint'.

Your Google profile should always be a work in progress, a continuous cycle of alterations, tweaks and new strategies to counteract the changes that Google makes to the algorithm, and prevent malicious content or user generated changes that can affect your brands reputation and how far your business is seen in search results.

I can help give your business the boost in needs in order to reach the top and stay there. Growing your business on Google is a puzzle, you have to tackle many tasks and put all the pieces together to be able to see the big picture, let me help you.

Once your Google My Business page is setup and the basics have been done, we can discuss how to get your business on to the first page of Google and get your business featured in the Google 3-pack. Reach out to me by clicking the blue "Get Started Today" button below to book an initial call.