Google My Business
Your Business needs Google My Business
Are you open for business?
As a business owner or manager, you take many steps to get your business noticed. Whether it’s by placing signage above your door, running ads in the local paper or using social media to engage with potential customers.
But did you know that you may be missing out on potentially the greatest source of local business that has ever been!
You guessed it Google & Google My Business!
Google is where your customers go to find what they are looking for, it is where they head to check out what a business does, explore when businesses are open, and to see how to get in touch with them.
If your business is not visible on Google, it’s like you simply don’t exist! Do your business a favour and be found on Google Maps, Google Search and Google+.
With Google My Business you get all of the above and we are here to help you manage your account effectively.
Our Google My Business Optimisation services can help in a variety of ways, from simply setting you on the right path with our basic service, optimising your profile so that visitors want to find out more about you and what you do or completely managing and developing your Google presence with our monthly plan so that you rank higher and win more business.
The benefits of using Google My Business
If the sheer volume of consumers using Google to find companies and products isn’t enough to convince you to use Google My Business, the number of other benefits the online directory can bring to local businesses just might. Check out the biggest benefits of using this online directory below before signing up for it and getting your company listed or contact Smartview for a quote and we can get you listed, optimised and ranked.
Google My Business is Free!
Marketing costs money. In fact, it’s one of the biggest expenses in running any business. So why would you not use something that’s completely free to use?
Any profits that are gained from using Google My Business are just that – profit!
Even business owners that aren’t sure about the effectiveness of the online directory have nothing to lose just by trying it!
What’s more why not let Smartview create, develop and manage your GMB listing for optimum success and you can be sure the profits will roll in faster and more abundantly.
Your business will be easier for customers to find
Google My Business doesn’t just tell customers that your business is somewhere nearby. It gives them the exact location along with a map making it much easier for them to find you. And in order for any business to make a profit, customers need to find that business first.
Better visibility in searches
If you’ve ever searched before on Google, particularly for a business or product, you’ve likely noticed that there are three options that appear below the paid adverts and above the organic (non-paid) search results.
These are business listings and Google generates them for users by using information in Google My Business.
By having a listing that is complete with all the right information, a listing that is fully optimised and well managed, business owners can get their businesses listed in these first three spaces, which will give them a huge advantage over competitors and more exposure within the search results.
Put information at users’ fingertips
When customers do see a business listed within those first three listings, they’ll see more than just the name of a business.
Customers will be able to see a business’ hours of operation, get directions, see photos or videoas of the business, get a description of the business, and call the business all with just one click or touch of their screen.
With more information at the consumer’s fingertips, they can make an informed decision – and purchase – faster and easier.
Interact with customers
There’s a reason blog posts, Twitter accounts, and Facebook pages are becoming increasingly popular among business owners.
They all provide an easy way for business owners to connect with their customers instantly.
Customers can tweet business owners about a problem they’re having, or leave a quick review on their Facebook page and the business owner can answer them instantly.
This interaction is of huge importance because by knowing what consumers want, business owners can give it to them more easily.
Now, this can all be done on Google My Business as well, giving you one more way to reach out to your customers, and one more way they can reach out to you.
Get customer insights
Google My Business does more than just tell your customers about your business – it also tells you about your customers through the Insights tab. Under this tab you can learn a lot of information about your customers. That information includes visibility, engagement, and audience. The visibility section will tell you how many views your profile has received, and how many views posts and photos within Google My Business are getting.
The engagement section will let you know at a glance how customers are interacting with your posts, and how many clicks, shares, and comments they’re getting. Both the visibility and engagement sections can include stats for the past 7, 30, or 90 days. They can both also be shown in chart form, giving you all the information at a glance.
The audience section will show you the breakdown of who’s following you, showing the ages, genders, and countries of people that follow you. A quick glance at this can show you exactly who your target audience is.
Track website traffic and audience
While the Insights tab will give you a lot of information about your posts and your audience, the Google analytic tool in Google My Business will give you even more. While Insights is good, Google Analytics will give you even more in-depth information and break it down for you even more so, letting you really fine tune your posts and content to the audiences that are following you.
Get and respond to reviews
Consumers today love online reviews. In fact, 74 percent of people say that a positive review increases their trust in a local business. And 56 percent of consumers say that they first go to the search engines to find reviews about a business. 90 percent of people state that online reviews greatly affect their buying decisions and 70 percent of consumers will leave a review for a business; all the business owner has to do is ask!
All of this is important because Google My Business allows customers to leave a review for a business and, when customers search for a business, they’ll see those reviews potentially seconds within entering their search query. The more positive reviews a business has, the more trustworthy the business will seem to other customers.
The dashboard within Google My Business will also allow you to monitor and respond to reviews, and responding to reviews is very important. It lets customers know that you truly care about your customers and that you’ll take the necessary time for them. When responding to positive reviews, thank customers for taking the time out to review your business. And when there are negative reviews (which you won’t be able to stop), respond by telling your customers what you plan to do to address their concerns.
Control everything from the same place
As a business owner, you don’t have the time to be going from place to place checking analytics and stats. And luckily, Google My Business eliminates the need for you to do that. Google My Business will tie in with Google AdWords, Insights, Google+, Maps, and Search, so you can customise and optimise everything you do online through Google all in the same place!
Our main service is Google My Business optimisation and Management. Let us do the hard work whilst you reap the rewards. We believe our Google service fees are the most reasonable in the area.
Contact us and we’ll get back to you within 24 hours to discuss your business needs.
Let us take your business to the next level with our Google My Business optimisation, Google Maps, Google Search and virtual 3D tour service. What are you waiting for? Contact us today to learn about all of the great services we have available.
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